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Why Has the Design of Jeans Changed So Little Over Time?
You’re trying to design the "next big thing" in denim. But every revolutionary idea seems to stray too far from what makes jeans, well, jeans. The classic five-pocket design feels less like a starting point and more like a creative boundary. The classic jeans design hasn’t changed much because it’s a perfect blend of timeless […]
How long has denim been more than just blue?
You picture classic blue jeans when you think of denim, limiting your creative palette. You see vibrant colored jeans on other brands but wonder if it’s even really denim, holding back your own designs. Colored denim isn’t new. Black and gray appeared in the 1950s, but vibrant, fashion-forward colors truly exploded in the 1970s and […]
