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Why Is Designer Denim So Expensive?

You see a pair of jeans with a three-figure price tag and wonder what could possibly justify it. Is it just for the label, or is there something more? Designer denim is expensive due to a combination of superior raw materials like selvedge denim1, more complex and time-consuming construction and washing processes, and the significant […]

Are Jeans Pocket Rivets Actually Necessary?

You see those little metal studs on your jeans pockets every day. You probably never think about them. Are they just for decoration, or do they actually do something? Pocket rivets1 were originally necessary to reinforce the seams2 on miners’ work pants and prevent tearing. Today, their role is more about tradition and design, as […]

How Does Raw Denim Differ From Regular Jeans?

You are shopping for jeans and see the term "raw denim1." It sounds premium, but the jeans feel stiff and uncomfortable. You wonder what the big deal is and why anyone would choose them. Raw denim is denim fabric in its purest, unwashed state, straight from the loom. Regular jeans are made from the same […]

Why Are Levi’s Jeans So Popular?

You see that little red tab on back pockets everywhere you go. Levi’s is more than just a brand; it’s a global uniform. But how did one company a hundred and fifty years old stay so dominant? Levi’s jeans1 are popular because they invented the product and have built a reputation for quality and durability. […]

Why Do Most School Dress Codes Prohibit Denim?

Your child gets a note sent home, or you remember the rule from your own school days. Jeans, the most common pants in the world, are banned. It feels like an arbitrary, outdated rule. Schools prohibit denim primarily because it’s viewed as too casual, which they believe undermines a serious academic atmosphere. The huge variety […]

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