Why Do Japanese People Love Denim Jeans?

You see the reverence for Japanese denim everywhere, but the deep cultural story behind it remains a mystery. It’s frustrating to try and separate the genuine history from the marketing hype you see online. Japan’s love for denim began post-WWII when American soldiers introduced "jiipan" (G.I. pants). These rare jeans became a powerful symbol of […]
Is 12 oz Denim Heavy for Jeans?

You’re shopping for jeans and see them described by weight, like "12 oz denim." This sounds technical and confusing, making you worry you’ll choose the wrong pair and end up with something too stiff or flimsy. No, 12 oz denim is not considered heavy for jeans; it is the perfect midweight. It offers a great […]