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Why Were JNCO Jeans So Popular?
You’ve designed countless jean silhouettes, from sleek to relaxed. Then you remember the 90s and a specific brand that defied all logic: JNCO. How did jeans with 50-inch leg openings become a phenomenon? JNCO jeans1 became popular as a symbol of rebellion in 90s youth counter-culture. Their ridiculously wide legs were an anti-fashion statement embraced […]