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Why Were Skinny Jeans So Popular?
For over a decade, skinny jeans1 were the undisputed king of denim. Now they’re collecting dust. You’re likely wondering how a style that defined a generation could become so controversial. Skinny jeans became popular as a sleek, modern rebellion against the ill-fitting baggy clothes of the 90s and 2000s. Their rise mirrored the minimalist aesthetic […]
Why Were Low-Rise Jeans Popular?
You remember when waistbands sat comfortably at the natural waist. Now, the hip-hugging, belly-baring low-rise jean is back, leaving many wondering how this controversial style ever took over the world. Low-rise jeans1 became popular in the early 2000s as the defining look of the Y2K era. Championed by pop stars, the style was a symbol […]