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You remember the days when we couldn’t sew them fast enough. Now, seeing a rack full of super-tight denim feels like looking at a relic.

You’ve designed countless jean silhouettes, from sleek to relaxed. Then you remember the 90s and a specific brand that defied all logic: JNCO. How did

You probably have a favorite pair of jeans. They might be dark and crisp or soft and faded, but chances are, they are blue. Denim

For over a decade, the skinny jean was the undisputed king of denim. Now, you see looser fits1 everywhere and wonder if the reign is

You’ve designed a perfect pair of raw denim jeans1, a canvas for the owner to personalize with wear. Then you hear a strange tip: to

You design the world’s most versatile garment, a symbol of both work and leisure. Yet, in the modern gym, a place of work and leisure,

You’ve mastered the art of the classic five-pocket jean, a timeless silhouette. But now you see a different style re-emerging: one with extra loops and

You design jeans, the ultimate symbol of freedom, individuality, and casual American style. But in one specific place, this iconic garment is strictly forbidden: prison.

You’ve finished a long day, fallen into bed, and woken up hours later still in your jeans. It happens to everyone, but you wonder: is

You see dresses on fashion runways1 and in formal settings, yet day-to-day, the world runs on denim. You wonder why this one type of pant

You see fast-fashion jeans selling for almost nothing, and you question your own strategy. Is investing in quality a waste when consumers seem to prioritize

You see fast fashion brands selling jeans for $20, while designer pairs cost $300. It’s confusing to decide where your brand should position itself. Is

You see runway shows pushing extreme silhouettes and wonder if a high-waisted skinny jean is the next edgy style for men. But investing in a